MY STORY
I’m a Business Owner — I run magazine ads too.
Denee Jordan, Integrity Heating & Cooling
I’m not a marketing agency. I’m not a graphic designer who stumbled into home services. My husband and I have been running our HVAC business in the Chicago area for over 25 years.
Every month, we advertise in home improvement magazines — the same magazines you’re probably using.
For years, we relied on the magazine’s “free in house design service”.
Our ads were cluttered and buried under coupons and generic layouts. Barely generating calls.
So we took control. We created our own ads.
They were bold, focused, and a little snarky. And the phones started ringing.
Now I do that same thing for other contractors who are tired of wasting money on ads that don’t perform.
25+Years
HVAC Industry Experience
OWNER
Integrity Heating & Cooling - Illinois
10+years
Running Successful Print Campaigns
MY STORY
I’m a Business Owner — I run magazine ads too.
Denee Jordan, Integrity Heating & Cooling
I’m not a marketing agency. I’m not a graphic designer who stumbled into home services. My husband and I have been running our HVAC business in the Chicago area for over 25 years.
Every month, we advertise in home improvement magazines — the same magazines you’re probably using.
For years, we relied on the magazine’s “free in house design service”.
Our ads were cluttered and buried under coupons and generic layouts. Barely generating calls.
So we took control. We created our own ads.
They were bold, focused, and a little snarky. And the phones started ringing.
Now I do that same thing for other contractors who are tired of wasting money on ads that don’t perform.
25+Years
HVAC Industry Experience
OWNER
Integrity Heating & Cooling - Illinois
10+years
Running Successful Print Campaigns
WHY I STARTED I MAKE GREAT ADS
Early in our HVAC business, we tried everything to get the phones ringing. We ran ads that cost us hundreds of dollars — and returned nothing.
So we started testing. Different offers. Different layouts. Different placements. Over years of trial and error — with our own money on the line — we learned what actually gets the phones ringing from a mailer or magazine ad.
Bold. Clear. Effective.
“When your ad spend comes out of your own pocket, you figure out what works fast.”
Once our campaigns were dialed in, other contractors started asking me to take a look at their ads. Friends in the industry saw my ads and started asking if I could create ads for them.
That’s when I realized there was a real need here. Contractors are great at their trade. But they’re too busy for print advertising — and that’s okay. That’s exactly what I Make Great Ads is here for.
You run your business. I’ll make sure your next print ad works as hard as you do!
WHY I STARTED I MAKE GREAT ADS
Early in our HVAC business, we tried everything to get the phones ringing. We ran ads that cost us hundreds of dollars — and returned nothing.
So we started testing. Different offers. Different layouts. Different placements. Over years of trial and error — with our own money on the line — we learned what actually gets the phones ringing from a mailer or magazine ad.
Bold. Clear. Effective.
“When your ad spend comes out of your own pocket, you figure out what works fast.”
Once our campaigns were dialed in, other contractors started asking me to take a look at their ads. Friends in the industry saw my ads and wanted to know if I could recreate the ad for them.
That’s when I realized there was a real need here. Contractors are great at their trade. But they’re too busy for print advertising — and that’s okay. That’s exactly what I Make Great Ads is here for.
You run your business. I’ll make sure your next print ad works as hard as you do!